Lately, Reader, I’ve been diving deeper into LinkedIn. Instagram is a bit ol’ pot of stress for me and, frankly, it created habits I didn’t really like. I kept catching myself taking pictures of random things with the vague thought to maybe post later. (a plate of not-very-awesome food? my dog’s cute nose? vids of flowers waving in the wind for ‘poetic impact’? truly bad selfies of me ‘working?’) Plus it does almost nothing for my business. So. I deleted Insta off my phone a couple of weeks...
over 1 year ago • 3 min read
This past Sunday, I was having a very negative brain day. It came out in full force on the ultimate frisbee field. Every single thing I did was wrong. Too slow, that point against us was my fault. Gah, I should’ve caught that one. What a bad cut, I’m just in the way. Why did I throw that? I should’ve looked for the swing throw. After a few points of this super fun negative party, I stood off on the sidelines, chugged some water, and readjusted. I didn’t have time to do a full introspection of...
over 1 year ago • 2 min read
A couple of weeks ago, my friends and I decided to do a gluten-free beer-tasting/board game night. (highly suggest! ‘twas fun!) At the checkout at our local beer shop, the counter laden with non-glutinous goods, I cheerfully asked how the guy working was. It was a Monday, so I do believe my exact question was, “How is the beginning of your week going?” He straightened up, looked me straight in the eye, split a massive grin, and said “I’m great! I’m defending the awesome!” What? Apologies to...
over 1 year ago • 2 min read
👇 I know there are a lot of copywriters on my list, so this one is for them. If you want to learn more about copywriting, please keep reading. If not, hit ‘delete’ and go on with your day with absolutely zero FOMO. 👆 A couple of months ago, I was doing a live website review for another copywriter. She had a solid draft of her homepage and needed another copywriter to check her work. She felt really confident about the sales pages for her various services, but the home page? Home pages are...
almost 2 years ago • 3 min read
First, the number of soccer fans that replied to my email last week?I see you.I love ya. Now, on to the show… Remember when you voted a couple of weeks ago on what I should write about?And I delivered an in-depth email on how to write really good hero sections for your website? Welp, the runner-up in that vote was: “Different ways to build your brand's voice—from words to emojis to sentence structures” It only lost by three measly votes, so I can’t NOT write about it. Here ya go. Different...
almost 2 years ago • 4 min read
I was planning on writing a little mini case study about a new website project for today's email. The site was recently launched and the feedback my client has been getting is 💯. It would’ve been a great case study on why showing up fully as yourself in your brand voice is THE WAY to go if you’re a coach! But instead, Reader, I’m choosing a topic completely different and a bit more timely. Last week I accepted the fact I was in trouble of burning out. I was constantly tired, having trouble...
about 2 years ago • 3 min read