I was planning on writing a little mini case study about a new website project for today's email.

The site was recently launched and the feedback my client has been getting is 💯.

It would’ve been a great case study on why showing up fully as yourself in your brand voice is THE WAY to go if you’re a coach!

But instead, Reader, I’m choosing a topic completely different and a bit more timely.

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​Last week I accepted the fact I was in trouble of burning out.

I was constantly tired, having trouble focusing on client work, and was hella grumpy.
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After having a good healthy cleansing cry about it, I shifted how I went about my day.

I still did client work, but I made sure my breaks were intentional and spacious and I'm already feeling better. (yay!)

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But, how did I know that I needed to shift in the first place?

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This weekend, I decided to take dinner to my almost-90-year-old grandpa to have a little grandkid/grandparent date.
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He’s not the biggest talker or best conversationalist. (any family member who gets my emails will absolutely laugh at that very kind statement)​
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But something about that night really opened him up.
He told me stories for two straight hours.
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⚾️ I learned why baseball is such a boring sport now. (it wasn’t boring 60 years ago, hit me up if you wanna know how it’s changed)

😍 I got to hear totally new stories of how he and my grandma fell in love.

🚲 We got into his love of cycling and how it gave him so much joy over the fifty years he rode. (this dude was still biking races when he was well into his 80s. #lifegoals)

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My grandpa—and my uncle who also took up cycling—taught me a lot about biking.

One piece of advice they gave me really stuck.
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I apply it to everything, not just cycling:

“Drink water before you’re thirsty and shift gears before you’re tired.”

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Biking up a hill?
Downshift before you need it.
It will save you energy and keep you going longer.

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Approaching burnout?
Downshift before you need it.

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As I was chatting with him this weekend, I realized I needed to downshift before I hit total crispy lava-level burnout.
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I’m at ‘smoking tinder’ level of burnout.
It’s not dire, not yet.
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But it could be if I don’t downshift before I catch fire.

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Fall tends to be the season of burnout for a lot of entrepreneurs.

We made it through the year and are looking at the next year thinking 'omg I have to do it all over again, but even better. Ugh.'

And we can all see our own signs of burnout before we’re an actively flaming mess of ‘holy shit I just wanna quit.’

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Yet it’s SO HARD to shift gears.

It’s like we’re hurtling downhill and the brakes are broken - no stopping it now!!!!!!
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All it takes to slow down burnout is to start adding a few pauses in your day.
Downshift before you're tired.

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The Go-Try-It-Out Section​

Let this email be your invitation to sit back and notice where you’re at on the burnout spectrum.

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💧No threat of fire here
🔥Smoking tinders
🔥Catching fire​
​🔥Engulfed in flames
🔥The floor is lava and literally everything is terrible
🔥Smoldering embers with absolutely nothing left
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How can you shift before you’re too tired for the effort of recovery to even matter?

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This week, here’s what downshifting looks like for me:

• Staying up way late last night playing board games with old and new friends
• Waking up slow this morning and not worrying that this email didn’t get sent out at its normal time
• Setting aside the ‘it’d be nice if I did this’ tasks and just focusing on the ‘must happen no matter what’ tasks
• Taking as many walks as possible during my favorite Fall weather
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What does downshifting look like for you?

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Cheers,

Anna (they/them)

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P.S. I was very bummed that I couldn’t find a good gif of the cyclist in the film Triplets of Belleville, so if you need a movie recommendation for this week, go watch that classic.

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What I'm reading​
​Wool by Hugh Howey​

My mom told me I should read this and OK THANKS MOM THIS IS THE BEST THING EVER RIGHT NOW. Pure classic yet modern sci-fi. It's so good I had to go work at a coffee shop yesterday so I could put distance between me and the book. All I want to do is read it.